Description
Curriculum
Instructor
1. Overview:
Catching a new business opportunity is one of the most influential tools for organizational success. Investing in how to estimate sales volume, predict demand, and understand the basic concepts leading to effective sales prediction is crucial for business growth.
2. Learning Objectives:
Upon completion of this program, participants will be able to:
- Be aware of the main channels for sales activities.
- Understand how using IT sales activities and plans can achieve business goals.
- Develop profitable, long-term relationships with commercial products and services customers.
- Open new markets and sell IT services professionally.
3. Course Content:
Day 1:
- Topic 1: Introduction to Sales Parts
- Topic 2: Difference Between Selling Products & IT Services
- Topic 3: Becoming a Product/Service Expert
- Topic 4: Features and Benefits of Selling IT Services
- Topic 5: Understanding Personal Selling Skills for IT Services
Day 2:
- Topic 1: Understanding Buyer Behavior
- Topic 2: Advanced Planning in Prospecting
- Topic 3: Generating Prospects
- Topic 4: Building a Prospect Database
- Topic 5: Opening New Markets with New Customers
Day 3:
- Topic 1: Identifying Buyer Concerns
- Topic 2: Addressing Buyer Concerns
- Topic 3: Closing the Sale
- Topic 4: Selling Outsourcing IT Services
Day 4:
- Topic 1: Selling IT Services Online
- Topic 2: Writing a Professional Sales Plan for IT Services
- Topic 3: Developing a Relationship Strategy
- Topic 4: IT Sales Trends in 2020
4. Methodology:
The course is designed to build new business opportunities using participatory approaches. Methodologies will include presentations, discussions, group work, video discussions, Q&A sessions, practical sessions (hands-on practice), and simulations.
5. Who Should Attend?
- Junior Marketers
- Senior Marketers
- Business Development Managers
- Business Owners
- Sales Managers
- Sales Executives
- Planning Managers
6. Languages:
- Arabic / English
7. Duration:
- 4 Days
8. Reference:
Review
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Language: Arabic / English
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Assessments: Yes
Skill level All levels
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