Brand Strategy

1. Overview:

Effective brand management and positioning are crucial for both international and local brands. This course will explore popular brand management channels and strategies to reach and engage potential customers. You’ll learn to create an integrated brand management plan and apply essential principles to boost your business’s ROI.

2. Learning Objectives:

Upon completion of the program, you’ll be able to:

• Develop a comprehensive Brand Management Strategy.
• Create an actionable Brand Management Plan.
• Manage a Brand Management team effectively.
• Understand and apply Brand Management Techniques.
• Utilize Brand Management for Organizational Development.

3. Course Content:

Day 1:

• Introduction to Brand Management
• Creating a Brand Management Plan
• Identifying and Understanding Markets
• Broad Objectives of Brand Management
• Branding in the COVID-19 Era
• Personal Branding for Corporates in 2022

Day 2:

• The Impact of Digital Marketing on Brand Management
• Brand Management Online
• Brand Identity vs. Brand Image
• Setting a Brand Management Budget
• Measuring Brand Management Performance
• AI in Brand Strategy
• Brand Identity vs. Brand Image (Revisited)

Day 3:

• Brand Management Mix – The 7Ps & the 7Cs
• The 4 Elements of Brand Equity
• Rules of Brand Management Communication
• Challenges of Brand Management in High Technology
• Resource Management in Brand Management
• Fundamentals of Brand Strategy
• Brand Strategy Framework

Day 4:

• Brand Strategy vs. Creative Strategy
• Developing a Brand Management Strategy
• Understanding “Brand Orientation”
• Strategies for Brand Transformation
• Brand Strategy Case Study
• The Impact of the Metaverse on Branding

Day 5:

• Key Performance Indicators (KPIs) for Brand Management Activities
• Handling Negative Comments
• Techniques for Competitor Analysis (Online & Offline)
• Brand Management Trends for 2022

4. Methodology:

The course utilizes participatory approaches, including presentations, discussions, group work, video discussions, Q&A sessions, practical exercises, and simulations.

5. Learning Media and Formats:

• Presentations
• Online Case Studies

6. Who Should Attend?

• Senior Marketers
• Brand Management Managers
• Business Owners
• Business Development Executives

7. Duration:

• 5 Days (5 hours per Day)

8. Languages:

• Arabic Speaking / English Presentation
• English Speaking / English Presentation
• Arabic Speaking / Arabic Presentation