Business modeling & Product Management

1. Overview:

Managing your business model and product, as well as positioning them effectively, are critical elements for any international or local business. This course covers the most popular business model and product management channels to reach potential customers and create an integrated business model and product management plan. The course focuses on popular principles to enhance ROI for any type of business.

2. Learning Objectives:

Upon completion of the program, participants will be able to:

• Develop a Business Model & Product Management Strategy
• Create a Business Model & Product Management Plan
• Manage a Business Model & Product Management Team
• Understand Business Model & Product Management Techniques
• Utilize Business Model & Product Management in Organizational Development

3. Course Content:

Day 1:

• Introduction to Business Model & Product Management
• How to Develop a Business Model & Product Management Plan
• Design Logic and Narrative Coherence
• Business Model Design
• Economic Considerations
• Component Considerations

Day 2:

• Impact of Digital Marketing on Business Model & Product Management
• Design Themes Emphasis
• Design Content Emphasis
• How to Develop a Business Model & Product Management Budget
• Business Model & Product Management Performance Measurement
• Product Marketing
• Product Development
• Inbound and Outbound Strategies

Day 3:

• Value Propositions
• Target Customer Segments
• Distribution Channels
• Customer Relationships
• Value Configurations
• Core Capabilities
• Commercial Network
• Partner Network
• Cost Structure
• Revenue Model
• Specific Challenges in High Technology
• Business Model & Product Management Resource Management

Day 4:

• How to Develop a Business Model & Product Management Strategy
• Bricks and Clicks Business Model
• Collective Business Models
• Cutting Out the Middleman Model
• Franchise Model
• Direct Sales Model
• Business Model Frameworks

Day 5:

• KPIs of Business Model & Product Management Activities
• Sourcing Business Model
• Freemium Business Model
• Pay What You Can (PWYC)
• Techniques for Competing with Online/Offline Methods
• Business Model & Product Management Trends in 2020
• Business Model Innovation

4. Methodology:

The course employs a participatory approach with various methodologies, including presentations, discussions, group work, video discussions, Q&A sessions, practical exercises, and simulations.

5. Learning Media and Formats:

• Presentations
• Online Case Studies

6. Who Should Attend?

• Product Managers
• Account Managers
• Business Development Managers
• Senior BD Executives
• Senior Sales & Marketers

7. Duration:

• 5 Days

8. Languages:

• Arabic Speaking / English Presentation
• English Speaking / English Presentation
• Arabic Speaking / Arabic Presentation