Certified Benchmarking Professional

Learning Goals

• Develop and implement a Benchmarking Plan.
• Understand how digital platforms create a comprehensive digital ecosystem.
• Learn various types of analytics and commonly used analytical models.
• Improve benchmarking best practices.
• Link benchmarked data to organizational strategy and performance.
• Lead with data-driven decisions and address the challenges of analytical processes.
• Drive digital transformation within the organization and accelerate the digital journey.

Program Contents

Day 1: Introduction to Benchmarking and Data Analysis

• Introduction to Benchmarking
  • What is Benchmarking?
  • The 5 Types of Benchmarking
  • Importance of Benchmarking
  • Competitive Benchmarking
• Benchmarking Procedures
  • Considerations
  • Planning
  • Data Collection
  • Analysis
  • Developing Organizational Goals
• Finding Benchmarking Partners
  • Conducting Secondary Research
• Business Intelligence & Data Analysis
  • What is Data-Driven Decision Making (DDDM)?
  • Modern Methods of Data Collection (2022)

Day 2: Advanced Benchmarking Techniques

• Benchmarking Global Studies
• Benchmarking Analytical Tools
  • Research and Big Data Analysis
  • Google Analytics
  • Competitor Benchmarking Tools
  • Benchmarking Examples
  • Benchmarking Security
• Demonstrating Cause and Effect Links

Day 3: Data-Driven Improvement and Digital Strategy

• Data Gathering & Auditing
• Using AI in the Benchmarking Process
• Linking Benchmarking to Strategic Objectives
  • Aligning with Municipality Strategic Objectives
  • Improving Business Processes Based on Data-Driven Decisions
  • Digital Analysis of Internal and External Environments
• Developing Digital Strategic Assumptions and Setting SMART Goals
• Developing Digital Strategies for Smart Governments
• Benchmarking Trends 2022
• Popular Digital Analytical Tools for Decision Making

4. Methodology

The course employs a variety of participatory approaches, including:

• Presentations
• Discussions
• Group Work
• Video Discussions
• Q&A Sessions
• Practical Hands-On Practice
• Small and Large Group Exercises
• Simulations

5. Learning Media and Formats

• Online Presentations
• Online Case Studies
• Practical Workshops

Who Should Attend:

• Marketing Staff
• Business Analysts
• Business Development Teams
• Digital Marketing Staff
• R&D Teams
• Communication Staff

Duration:

• 3 Days

Languages:

• English

For More Information:

• Training Courses in 11 Countries