Corporate social responsibility

2. Learning Objectives:

Upon completion of this program, participants will be able to:

• Understand how to become a leader in CSR.
• Effectively market and communicate CSR initiatives.
• Develop professional CSR planning strategies.
• Integrate CSR with company objectives.
• Understand and apply the four levels of CSR.

3. Course Content:

Day 1: Introduction to CSR

• Topic 1: What is CSR?
• Topic 2: CSR vs. CSV (Creating Shared Value): What’s the Difference?
• Topic 3: Advantages and Disadvantages of Corporate Social Responsibility
• Topic 4: Effective Communication with Society
• Topic 5: Corporate Social Initiatives
• Topic 6: Importance of CSR for Organizations
• Topic 7: The Concept of “CSR Brand” in 2020

Day 2: CSR Strategies and Planning

• Topic 1: International CSR Case Studies
• Topic 2: Triple Bottom Line: People, Planet, and Revenue
• Topic 3: CSR Action Plan Development
• Topic 4: Elements of Building a Socially Responsible Business
• Topic 5: Sustainable CSR Activities
• Topic 6: Utilizing Digital Media to Market Your CSR Initiatives

Day 3: Advanced CSR Practices

• Topic 1: How Smart Governments Use CSR
• Topic 2: Digital Techniques in Corporate Social Responsibility
• Topic 3: Investing in CSR to Enhance Customer Value
• Topic 4: Relationship Between CSR Activities and Financial Performance
• Topic 5: Measuring and Tracking CSR Activities
• Topic 6: ESG (Environmental, Social, Governance) vs. CSR: Implications for Your Business

Day 4: CSR Implementation and Trends

• Topic 1: Categorization of CSR Activities
• Topic 2: Business Ethics and CSR
• Topic 3: Diversifying the CSR Portfolio
• Topic 4: Multi-Faceted Customer Value of CSR
• Topic 5: Best CSR Approaches in 2020
• Topic 6: CSR Trends for 2020

4. Methodology:

The course uses participatory approaches, including:

• Presentations
• Discussions
• Group Work
• Video Discussions
• Q&A Sessions
• Hands-On Practical Sessions
• Simulations

5. Who Should Attend:

• Managers
• Team Leaders
• Supervisors
• Engineers
• HR Professionals

6. Languages:

• English / Arabic

7. Duration:

• 4 Days

8. Reference:

• Training Program Details